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Develop dad-bod. Are you making any of them? Check out the list. by Chris Shugart | 05/06/16 10-mistakes-men-make-with-diets Tags: Diet Strategy Dietary Myth Busting 1 – Using Diets Made for Sedentary Women Most popular diet books and weight loss programs are designed with what marketers call an "avatar" in mind. This is the type of person the product is Health2wealthclub designed for. Trendy diet books and weight loss plans advertised on TV are aimed at one avatar: sedentary women. Are you a middle-class housewife with 2.3 kids in your 30s or 40s who thinks working out means going for a walk around the block with your gal pals? No? Then why are you dieting like a yogurt commercial mommy? Layperson diets are designed to meet a layperson's goal: smaller numbers on the scale. Even men have succumbed to body weight obsession, many oblivious to the ideas of body composition and muscle catabolism. "Hey, I lost 10 pounds!" Yeah, you lost 5 pounds of fat, 3 pounds of muscle, and 2 Health2wealthclub pounds of water. Congrats, you're smaller, weaker, you're producing less testosterone, and your metabolism sucks a little more now. You've just gender-reassigned yourself without having to inject estrogen or chop off your penis. Good job on the weight loss, ma'am. Now go watch The Health 2 Wealth Club View. Unless you're grossly obese and just trying to not die within a year, your diet goals probably exceed the capacity of the pop diet's abilities. You want less fat, but also want more muscle, more strength, and more athletic ability. None of these can be delivered by the frozen dinner nutrition.